.At the launch of Astrid Andersen's new line Stel, a presentation kept outside on a boat dock, The Street's 2002 track "Switch the Page" was actually blowing up away from the stereo. It was a star-aligned, symbolic instant, considering that the London-trained designer is actually starting a brand new chapter in her fashion life, this moment focusing the job around herself.Andersen's a lot admired name menswear label was concentrated, vivid, and also streetwise. Along with Stel, she explained in a pre-show job interview, "I must sit easily at the facility of it perhaps even more this time around because right now it is actually a females's wear label, and also it is actually more regarding me and also my private recommendations." Stel also shows Andersen's development as an individual. After quiting her pipe, the professional moved back home to Jutland in the North of Denmark as well as possessed two children. She is actually not the person she was back then.Shifting gears in fashion is actually challenging to do. Brands appear to take on lives of their personal, and also it is actually effortless to become pigeon-holed. Stel breaks with a number of manner's formalities. The tag will definitely show in-season, so what exists will definitely be actually on call for purchase. At the same time, seasonality is lesser in the Stel equation than relevance. Compilations will be recognized by number (01, 02, and also 03 were received Copenhagen), the concept being that you can easily come together items around "times" both in your wardrobe and on the marketing floor. Andersen observes no demand for a thoughtful garment to become left even if the schedule web pages flip. "The straight translation of stel is physical body," she stated, but it [recommends more to] a foundational construct in a kind of commercial technique it [likewise describes] a collection of antiques-- when you speak about a tea set, you will call it a stel. For me, that was actually very an appealing beginning factor in terms of the concept of making both antiques, however also one thing that is actually a brand new base." Possessing versions pose on scaffolding was actually fortuitous as it proposes several metaphors. There's building, which relates to creating a brand-new company, and also the concept of assistance associates with her opinion that clothes ought to benefit you. Stel is actually, basically, a kind of modular offering, but none along with the angularity of something like Legos or even stacked Mu00e6rsk shipping containers. Activity, agency, and also permission belong to Andersen's program. "When I discuss the brand name, I have this tagline: modifying that you may skate in, denim you may dance in, shirting you can take a trip in." Flexibility, joy, activity.